heineken sponsor uefa champions league - XoilacTV

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Heineken has announced it will become 'Official Beer Partner of UEFA EURO 2020', and in a separate agreement has extended its UEFA Champions League partnership by another three years, from 2021-24.

As the official sponsor of The UEFA Champions League, Heineken® knows how much it hurts both friends and fans to be split. But even if we can't all be next to each other, every one of us feels every second of pain and joy together for 90 minutes of play.

With UEFA Champions League (UCL), we were able to offer customers the opportunity to take part in virtual events with UCL legends, we also ramped up our digital assets to help trade customers promote UCL. Finally, we have some exciting plans for Euro 2020 so more on that in the coming weeks.

Dutch brewer Heineken has today extended its long-standing sponsorship of the UEFA Champions League (UCL), European soccer's elite club competition, for the 2024-27 commercial cycle. In addition to the Champions League, the brand's renewed three-year agreement will include sponsorship rights for the UEFA Super Cup.